The creator economy, born on Web 2.0 platforms, has propelled independent creatives to become full time creators, with more than 52 million people considering themselves creators in the US alone. As this market continues to evolve and expand though, it’s becoming increasingly important for creators to own their audience.
Fortunately, there are several solutions available for doing just that — but what if there was another option? We believe there is a yet unexplored community opportunity where creators can still build a dedicated community while enabling them to earn as well. Let’s take a look at how that might work.
Rented vs Owned Space
Platforms like YouTube, Instagram and TikTok enable anyone to reach an audience, build a following and monetise that audience via brand partnerships.
But these platforms are centrally owned and operated, so technically all creators on these platforms are renting space.
Creators don’t have a say in how these platforms operate or even get a list of their audience members, as the platforms own the users.
This is why in recent months, the concept of owned space for creators has become even more important.
What’s wrong with Patreon?
The current solutions for owning your audience require you to ask your fans for money in some form or another — think Patreon, YouTube Memberships, etc.
This typically means extra content or other perks must be provided in order to get people to pay up.
Creators are already suffering from burnout due to the high demand for new content, so this added pressure actually hurts more than it helps.
Owning Your Audience Without Having To Ask For Money
What if there was another way? What if you could own your audience without having to ask them for money? That would be amazing, right?
Multytude is a platform where creators can build their communities around their passions, hobbies, or interests. Through Multytude, brands have access to these communities and are willing to pay for feedback from both creators and their audiences alike.
This means that when a brand pays for feedback from the community, both the creator and the audience get paid! Not only does this give the creator extra income for managing their community, but it also allows members of their audience to make money by participating in surveys or answering questions posed by the brand.
Furthermore, unlike other platforms such as Patreon or YouTube Memberships, which require creators to offer extra content or perks in order to get their audience to pay, Multytude enables creators to manage their communities without any additional obligations towards their fans. Creators can still use Multytude as an opportunity to foster meaningful relationships with their followers while earning money at the same time.
Multytude also offers other benefits like advanced analytics tools which allow creators to track how engaged different fan segments are with each post they make or measure how much each fan contributes over time on different topics of interest. All these features help them better understand what kind of content resonates with their fans so they can adjust accordingly in order to maximise engagement and revenue potential from each post they make.
At its core, Multytude is designed with both creators and audiences in mind — it’s a win-win situation for everyone involved! By leveraging this platform, not only do you have access to advanced analytics tools that will help you better understand your fans’ preferences but you also don’t have any obligations towards them beyond managing your community — allowing you focus on creating content that directly speaks to your passions while still earning money at the same time!
If you’re looking for a way to create meaningful relationships with your followers while building an engaged community around your interests then look no further than Multytude! It’s a great way for everyone involved — creators and fans alike — to benefit financially while enjoying all the perks of being part of an active online community!
